“Trash the dress,” also known as “fearless bridal” or “rock the frock,” is a style of wedding photography that contrasts elegant clothing with an environment in which it is out of place. It is generally shot in the style of fashion or glamour photography. Such photography often takes place on a beach, but other locations include city streets, rooftops, garbage dumps, fields, and abandoned buildings. The bride often wears a ball gown, prom dress or wedding dress, and may effectively ruin the dress in the process by getting it wet, dirty or in extreme circumstances tearing or destroying the garment.
Credit for originating the trend tends to go to Vegas wedding photographer John Michael Cooper, who when bored with traditional wedding photography, convinced clients to pose in dirty settings, submerge themselves in freezing water, or light themselves on fire, all while wearing their bridal gowns. Back in 2007 he told the New York Times “In fashion photography, they often put really pretty people in very ugly places.
The growing trend in destination weddings is another factor that plays largely in the rising popularity of TTD. “Everyone just looks around and says ‘wow’ when they see the beautiful beaches, crystal clear water and exotic ruins,” “Brides started realizing ‘hey, this is liberation.’ Everyone has a sense of adventure. TTD sessions usually happen one or two days after the wedding, providing the luxury of an open schedule for capturing great images. There’s not much time to shoot the bride, and after the ceremony you have to cover the reception, with not much time in-between to think about going to another place. With TTD you have all of the time and freedom to do all kinds of different photo shoots with different scenery. It’s just a happy moment for the bride and groom and free rein for them to do whatever they want. This way they are not running against the clock. The shoot can be just of the bride or include the groom too…pets, children, the bridal party…the sky’s really the limit for creativity!
Trash The Dress is a unique and fun way to memorialize your special day and there’s no doubt that the photos will be AWESOME. Unless you are planning on saving your dress for whatever reason, TTD provides an alternative wedding keepsake. However, be careful if you choose a water-based photo shoot…last year a Canadian woman drowned during her shoot due to the excessive heaviness of her dress in a river. On another note, TTD is also popular amongst recent divorcees: what’s a better way to empower & liberate yourself while starting a new chapter of your life than trashing the symbol of your past commitment? As you can see, it works both ways!
The pictures featured in our post were captured at a destination wedding that we just did in Key West 2 weekends ago! Our couple was edgy and when she mentioned that she was thinking about TTD- we told her “Why Not-that’s an awesome idea!” As you can see it was a very sexy shoot as she walked down Duval Street during Gay Pride week in Key West! It was completely awesome!Thanks Phil Kramer for these awesome behind the scene shots!
Happy Reading! Make it a Great Day
Madeline Zamost, Dana Brown & Kassie Budzinski